I think that the major issue is that they were paying a one time fee for whatever rights they claimed about the biometrics. They should be paying monthly fees instead.
I don’t think you can enforce a monthly fee for something thrown onto a blockchain. People have talked about putting rent payments on the blockchain, and privacy issues aside, each month of rent is unique. You only get one set of retinas!
A lot of cryptocurrency evangelists have tried getting people to put literally anything on the blockchain, including their own personal data, promising “once it’s there, people will pay you for it, you have total governance of your data!” without mentioning once somebody purchases that data and unlocks it, they can just copy it as easily as the average person copies monkey pictures, but with far more potential resale value (compared to getting people to purchase a stolen PNG, at least).
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